Cardboard boxes are recyclable packaging containers made from a variety of heavy paper like materials including paperboard, card stock or corrugated fiberboard, that take the shape of a box, used in packaging materials and goods. When using cardboard boxes, it is important to make the packaging very unique, satisfying and eye catching for your business in such a way that it puts a smile on every customer’s face and make them keep coming back. In such a competitive market, it is very difficult to earn buyers and keep them with only a good product or service. Customers are very important in any business and to be successful in your business, you have to win as many customers as possible. An example of that extra thing you need to make those buyers customers, is attractive product packaging. Here is how to make your packaging win buyers for you.
- Color your box
It is okay to use basic brown boxes for packaging, but you will need to break the monotony to impress the buyer more. For example, packaging a pair of trousers using a green or a yellow box would be more appropriate than using a basic brown one, since bright colors are more attractive than the dull ones. If the two boxes are put on display for sale, the bright colored box has the highest probability of being bought first. Coloring your boxes is a step forward in creating customer satisfaction in your packaging techniques.
- Be innovative in box designing.
You should always be creative in designing the box you want to use to package your product other than using the common standard box. If you are the box designer for a cookie company, you can design a box with the shape of a cookie or if you are delivering an order of envelopes, you can use a box that represents a giant envelope. It all depends on your creativity, the options are limitless.
- Package carefully.
Along with creativity, delivering a package without any damage to it is key to winning and gaining trust from your buyers. Regardless of how electrifying your product is, if it reaches the customer while damaged then all the trouble of making it attractive goes to waste. It is very disappointing for a customer to get a package only to find the order inside is damaged. You should use the proper means of delivering the product.
- Personalized note and small gifts.
The customer’s expectation is to get the order safe and in one piece, so putting a personalized note conveying your appreciation inside the package comes as a pleasant surprise to the buyer. A simple thank you message may seem something small to do but it helps in showing your company is mindful of its customers and that is a tick in converting buyers to customers. Most people love free things and adding a gift in any customer’s box is a sure way of winning the buyer.
Doing the above things shows that you are mindful of your customers and they are a definite way of helping you stay relevant in the market. Buyers want the best services, the best goods and is very obvious that they will want the best packaged goods and the above packaging tips are the key to satisfying your customers and winning many more.